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T-shape product designer
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UX/UI, product design, instructional design, management, UX copywriting
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Team lead, manage cross-functional teams of up to 25 employees
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Launched profitable products, both corporate and startups
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EdTech, healthcare, media, e-commerce
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Behavioral psychology and coaching domain expertise
EXPERIENCE
2017-2022
FPA
(education/certification organization, fitness)
Lecturer, instructional designer, product owner
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Developed 3 certification online cohort-based courses from scratches
Full development cycle: product discovery, MVP, roadmap, launch, step-by-step revision, and continuous discovery
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Collaborate with the marketing department to improve service design
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Core metrics: 35+ education cycles, 1K+ students (2x the planned KPI). High NPS, CSAT
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Lead matrix team up to 15 employees
2010-2022
Entrepreneurial
Health coaching practice, EdTech products
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50+ EdTech products (webinars, online courses, guides, newsletters)
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Web-sites development
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Create and manage communities: Telegram, Instagram (6K+ subscribers)
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Presenter at conferences, TV shows, TEDxKyiv speaker, podcasts
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5 books author
2010-2014
Startup 15pzzl diet
Product designer, owner
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Product design: flexible diet plan without calorie counting
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iOS app — nutrition planning and tracking, social network
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Web-site development
2010-2012
Startup Gipis
Co-founder, R&D
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GPS tracking, collecting health data, a personalized training plan
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My role was product discovery and R&D
2007-2010
APTEKA Online (pharmaceutical media)
Editor-in-chief, product manager
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Implement newspaper digital transformation. Rebuild offline media -> fully online media
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Core metrics: 50 -> 200K+ MAU, stable income (despite the global financial crisis)
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Manage a cross-functional team of up to 25 employees. Develop a motivation system
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Work with stakeholders (Ministry of Health, pharmacy regional chief officers)
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Special projects for Bayer, Novartis, KRK, Pfizer, AstraZeneca, Sanofi, etc
EDUCATION
Shupyk NMAPE, Kyiv. Psychiatry (2007), psychotherapy (2008), health coaching (2010)
Kharkiv National Medical University, MD (2005)
English – upper-intermediate. Polish — intermediate. Russian, Ukrainian – native
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