DIGITAL TRANSFORMATION:
offline newspaper -> fully online media

I managed newspaper digital transformation, rebuilding oldschool offline media with internet archive to fully online media, that can deliver news as quickly as possible

APTEKA weekly newspaper

Old publication cycle

APTEKA Online

New publication cycle

Outcomes​

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• 50 -> 200K+ MAU

• Stable income

Personal accomplishments

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• Manage a complex product

• Work with stakeholders (Ministry of Health, pharmacy regional chief officers)

• Special projects for Bayer, Novartis, KRK, Pfizer, AstraZeneca, Sanofi, etc

• Manage a cross-functional matrix team of up to 25 employees. Develop a motivation system

• Soft skills level up