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DIGITAL TRANSFORMATION:
offline newspaper -> fully online media

I managed newspaper digital transformation, rebuilding oldschool offline media with internet archive to fully online media, that can deliver news as quickly as possible

APTEKA weekly newspaper

Old publication cycle

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APTEKA Online

New publication cycle

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Outcomes

  • 50 -> 200K+ MAU

  • Stable income

Personal accomplishments

  • Manage a complex product

  • Work with stakeholders (Ministry of Health, pharmacy regional chief officers)

  • Special projects for Bayer, Novartis, KRK, Pfizer, AstraZeneca, Sanofi, etc

  • Manage a cross-functional matrix team of up to 25 employees. Develop a motivation system

  • Soft skills level up