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DIGITAL TRANSFORMATION:

offline newspaper -> fully online media

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As product owner and editor-in-chief I managed newspaper digital transformation, rebuilding oldschool offline media with internet archive to fully online media, that can deliver news as quickly as possible

APTEKA
weekly newspaper

 

Old publication cycle

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APTEKA Online

New publication cycle

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Outcomes​

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  • 50 -> 200K+ MAU

  • Stable income despite the financial crisis of 2008

Personal accomplishments

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  • Manage a complex product

  • Work with stakeholders (Ministry of Health, pharmacy regional chief officers)

  • Special projects for Bayer, Novartis, KRK, Pfizer, AstraZeneca, Sanofi, etc

  • Manage a cross-functional matrix team of up to 25 employees. Develop a motivation system

  • Soft skills level up

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