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  • T-shape product designer

  • UX/UI, product design, instructional design, management, UX copywriting

  • Team lead, manage cross-functional teams of up to 25 employees

  • Launched profitable products, both corporate and startups

  • EdTech, healthcare, media, e-commerce

  • Behavioral psychology and coaching domain expertise

EXPERIENCE

2017-2022

FPA

(education/certification organization, fitness)

Lecturer, instructional designer, product owner

  • Developed 3 certification online cohort-based courses from scratches

    Full development cycle: product discovery, MVP, roadmap, launch, step-by-step revision, and continuous discovery

  • Collaborate with the marketing department to improve service design

  • Core metrics: 35+ education cycles, 1K+ students (2x the planned KPI). High NPS, CSAT

  • Lead matrix team up to 15 employees

2010-2022

Entrepreneurial

Health coaching practice, 
EdTech products

  • 50+ EdTech products (webinars, online courses, guides, newsletters)

  • Web-sites development

  • Create and manage communities: Telegram, Instagram (6K+ subscribers)

  • Presenter at conferences, TV shows, TEDxKyiv speaker, podcasts

  • 5 books author

2010-2014

Startup 15pzzl diet

Product designer, owner

  • Product design: flexible diet plan without calorie counting

  • iOS app — nutrition planning and tracking, 
social network

  • Web-site development

2010-2012

Startup Gipis

Co-founder, R&D

  • GPS tracking, collecting health data, a personalized training plan

  • My role was product discovery and R&D 

2007-2010

APTEKA Online (pharmaceutical media)

Editor-in-chief, product manager

 

  • Implement newspaper digital transformation. Rebuild offline media -> fully online media

  • Core metrics: 50 -> 200K+ MAU, stable income (despite the global financial crisis)

  • Manage a cross-functional team of up to 25 employees. Develop a motivation system

  • Work with stakeholders (Ministry of Health, pharmacy regional chief officers)

  • Special projects for Bayer, Novartis, KRK, Pfizer, AstraZeneca, Sanofi, etc

EDUCATION

Shupyk NMAPE, Kyiv. Psychiatry (2007), psychotherapy (2008), health coaching (2010)

Kharkiv National Medical University, MD (2005)

English – upper-intermediate. Polish — intermediate. Russian, Ukrainian – native




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